When we first engage a client we often encounter the statement, "We don't have a big budget," or "We're not quite sure what we need to spend." Which is fine - while our economy has turned a corner, the nervous buyer syndrome is still in place. We're all still very much concerned with how our marketing dollars can impact our goals.
But success isn't a function of the size of a budget. It's really a function of your intention and the ability of your organization to deliver on that intention. That's why we sit down with you first and have a conversation about your intention supported by a deep dive centered on whether you can - or the market will allow you to - deliver on that intention. Because if you are not clear on your intention and also wide-eyed about the many external factors that could interfere, no amount of money is going to help you be successful.